Traditionally, fashion designers would use the catwalk to present their new collections, but moving into the digital age, they are incorporating more multimedia elements.
Yves Saint Laurent
In an unprecented move, Yves Saint Laurent chose a different format to showcase its Men's Autumn/Winter 08 collection. Instead of a physical runway (and models) the collection was debuted as a film shown on an LCD screen.
In the video, which can be seen online at YSL.com, one man presents the collection in a visual that consists of three horizontal screens. Paced with techno music, the footage reminds one more of a music video than a fashion show. The sole model is shown in a variety of settings, with close-ups of the clothes appropriately achieving the goals of a traditional fashion show.
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